Les Mouillotins on the walls of the Paris metro

For its 2026 tourism campaign, “Et si c’était ça le vrai luxe ?” (“What if this were true luxury?”), Destination Mayenne chose a photo taken at Les Mouillotins: a crowd celebrating in front of the stage, with the tagline “Live in the moment”.

The poster ran from 2 to 8 April 2026 on 130 platform billboards in the Paris metro. Nice exposure for the festival, Saint-Poix and Mayenne, and the volunteers who put the event together every year are pretty proud of it.

Thank you to Destination Mayenne for the choice.